Ralf Thomsen, Martin Turowski
"With CINFINITY, we live our daily mission: to inspire people for this special place and give them a good time."
Our ambition: to bring more people to the cinemas
"We want to support the cinema landscape in the long term," says Martin Turowski. He has been a cinema operator for almost 30 years and is a founding member of the Schleswig-Holstein Cinema Association. "To achieve this, it is important that we work with CINFINITY We need to be in close contact with other players in the industry, such as the German Film Academy and film distributors. We can only achieve the best results for our cinemas if we all sit together at the same table."
The idea
The idea for the Germany-wide cinema subscription via app took off in June 2022 at the Cinema Vision 2030 innovation conference. After the pandemic years, the mood of the participants was driven by the energy of finally being able to go to the movies again. Thomsen and Turowski were inspired by the spirit of optimism and got started. Just six months later, they submitted their application for funding to the German Federal Film Board (FFA), including a concept and calculation for their cinema subscription CINFINITY.
From cinemas for cinemas
The issue of reliable audience figures is a constant challenge in our industry," says Ralf Thomsen. He has also been in the industry for 38 years and, like Turowski, is a founding member of the Schleswig-Holstein Cinema Association. With CINFINITY the two want to support their industry exactly where it is often in crisis: the regular influx of moviegoers.
Subscription models bring audience growth
In any case, cinema fans no longer needed any convincing. "They could hardly wait for our app to launch," says Thomsen. The number of participating cinemas is also growing daily. Similar subscription models, such as the CINFINITY model Cineville from the Netherlands, have shown that participating cinemas can definitely benefit from audience growth through subscription models.
Of course, Thomsen and Turowski have their own houses at CINFINITY and want to support their long-standing cinema locations in Heide, Büsum and Amrum (Thomsen) as well as Ratzeburg and Mölln (Turowski) in their day-to-day business. In addition to their shared vision for Germany's cinema landscape, the two are united by a good friendship and deep roots in their industry.